By : Nahla Makled - Basel Khaled
As a Premier Partner and the Official Banking Partner of Expo 2020 Dubai, Emirates NBD Group, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has joined hands with Mastercard, the Official Payment Technology Partner of Expo 2020 Dubai, to create two exclusive new card programmes: Emirates NBD Expo Mastercard Prepaid Card and the Emirates Islamic Expo Mastercard Credit Card.
The limited-edition cards are designed to enhance the Expo 2020 Dubai experience for both residents and visitors from across the globe, while also elevating their time spent in the UAE with memorable and Priceless possibilities to discover year-round. Both cards are underpinned by Mastercard’s secure technology and will be equipped with contactless capabilities for touch-free and seamless transactions.
The Emirates NBD Expo Mastercard Prepaid Card is a digital-first offering, issued via a dedicated mobile App, Joyn from Emirates NBD. The product is available to both UAE residents and international visitors for use while in the UAE and provides a fully digital payments experience. The benefits will merge a specially curated selection of offers from Emirates NBD's Bon Appétit, LiveWell and Good Times programmes, as well as offers from Mastercard's Priceless Platform, creating a rewarding experience that opens opportunities across the UAE like no other.
With 25 million visits expected at Expo 2020 Dubai, the Emirates NBD Expo Mastercard Prepaid Card will power Expo and the wider UAE experience for tourists and residents, providing access to privileges, deals and discounts of up to 50% at more than 2,000 shopping, dining, wellness, and entertainment touchpoints, as well as access to exclusive Expo-related offers. The reloadable card will provide an enhanced customer experience with personalized offers, while also enabling international visitors to spend in the local UAE Dirham currency.
Cardholders will be able to use the cards to make online purchases as well as contactless in-store payments by adding their card to their preferred digital wallet (Apple Pay, Google Pay and Samsung Pay). Customers will also have the option to receive a linked physical card if needed.
Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD, said: “As a Premier Partner and the Official Banking Partner of Expo 2020 Dubai, Emirates NBD is delighted to partner with Mastercard to amplify the Expo experience for millions of visitors. With our position as the country's preferred bank and frontrunner in the region's banking sector, the breadth and scale of our partnerships with merchants in the UAE is unparalleled and provides tremendous value to cardholders, especially for international visitors to the UAE during Expo 2020 Dubai. In addition to delivering a fast, intuitive, reliable and seamless payment process, the Emirates NBD Expo Mastercard Prepaid Card empowers cardholders to try new and exciting offerings, making it a quintessential card to enjoy all this first-of-its-kind event in our region has to offer.”