QNET, a global lifestyle and wellness direct-selling company, in partnership with Misr El Kheir Foundation, has announced the successful completion of its “FinGreen” financial inclusion program in Egypt, delivering measurable improvements in financial literacy across 10 governorates and exceeding all key targets.
The initiative, designed to enhance financial awareness and promote long-term economic resilience among underserved communities, trained a total of 534 beneficiaries, exceeding its original target by 106.8%. The program was delivered over 50 training days and 250 training hours, recording a 98.7% attendance rate, reflecting strong engagement and relevance at the community level.
Women represented 81.6% of participants, underscoring the program’s contribution to advancing women’s economic empowerment. FinGreen focused on equipping participants with practical financial skills including income management, savings behaviour, budgeting, and long-term financial planning, with the objective of enabling not only knowledge acquisition but also behavioural change in financial decision-making.
Program assessments showed a significant improvement in financial literacy levels, with average scores increasing from 54.38% before training to 89.4% after completion, representing a 74.1% improvement rate.
Beyond its immediate outcomes, the award-winning FinGreen program was designed with long-term sustainability in mind. A database of trained beneficiaries has been established to support future access to financial inclusion opportunities, a network of local facilitators and volunteers ensures continued knowledge transfer, and strengthened partnerships with local NGOs, enable the program’s replication across additional regions. The initiative also supports the United Nations’ Sustainable Development Goals and the Addis Ababa Action Agenda.
Commenting on the initiative, Mr. Hussam Kamel, Regional General Manager of QNET, said: “The program has exceeded expectations not only in terms of reach, but in its tangible impact on participants’ lives. FinGreen demonstrates the real value of financial education in empowering individuals to take control of their economic future.”
He added: “Financial literacy is a cornerstone of sustainable development. When we invest in awareness—particularly among youth and women—we are building stronger, more stable communities capable of shaping their own futures.”
Maher Azzab, Director of Economic Empowerment Projects at the Misr El Kheir Foundation, said: “The program delivered a meaningful transformation in both financial knowledge and behaviour among participants, where the shift in awareness is what enables real economic independence. The Foundation reaffirms its commitment to expanding similar human-centered development initiatives and highlights FinGreen as a scalable model for future programs in Egypt and beyond.”
The FinGreen program stands as a strong example of effective public-private collaboration in advancing financial inclusion, demonstrating measurable impact and a replicable model that can support broader socio-economic development across the region.
