By: Islam Tawfik

e& today announced the launch of Imagine& at GITEX Global, an innovative Generative AI (GenAI) image creator designed specifically to reflect and celebrate Emirati culture. The new platform represents a major leap forward in culturally attuned AI, bridging the gap between global innovation and national identity.

For years, AI-generated imagery has struggled to accurately capture the unique essence of Emirati life, often defaulting to generic desert scenes, camels, and sand dunes. Imagine& changes that narrative. This new GenAI tool is trained on authentic Emirati cultural cues, offering users the ability to generate images that reflect local traditions, modern Emirati lifestyles, and national values with stunning accuracy and creativity.

Today the Emirati content created often ends up with clichés. With Imagine&, it will be a platform that understands the depth, diversity, and dynamism of the culture. This is a digital storyteller where innovation meets national identity. It’s innovation that speaks the language visually, emotionally, and culturally.

Imagine& enables users to simply type a text prompt and instantly generate visuals that resonate with the UAE’s cultural fabric from modern cityscapes and national celebrations to traditional attire and architectural heritage. The tool is designed to empower creators, educators, and businesses to produce content that authentically represents the Emirati experience.

The launch of Imagine& underscores e&’s continued commitment to advancing responsible AI and cultural innovation, aligning with the UAE’s vision for technological leadership and cultural preservation in the digital age.