Metaverse Biennale 2022:’s initiative to bring the emerging NFT and Blockchain technology closer to art society .. "Envisioned by artists, powered by tech"

  • By : Weal El Hoseny


    In collaboration with C2 Communications, is launching Metaverse Biennale 2022 (MB2022), an unconventional virtual art space that will open to the public in March 2022. By using cutting-edge technology, the project innovatively showcases fine art for fans around the world to experience, celebrate, and cherish.


    Designed to be one of the largest virtual art exhibitions, the space in the metaverse will spread over 101 halls connected with teleportation portals, instantly and seamlessly allowing visitors to move from one hall to another.


    The equivalent physical space of the MB2022 is extensive, measuring up to 100,000 virtual square meters, exceeding the size of major Biennales by many folds. Honoring the legends, the name of each hall will be inspired by great masters of art hailing from 5 continents.


    Decentralizing the art exhibitions concept, MB2022 will significantly impact the art industry and culture. This transformation will diversify the industry by making art accessible in a positive and encouraging environment.


    Commenting on the launch, Cumai Aboul Housn, Co-founder of and an acclaimed artist, said, “MB2022 is not about achieving a technology breakthrough, it is about thinking differently and imagining a new approach that benefits from the emerging metaverse which is a privilege to redesign the art market model and achieve what is logistically impossible in the physical world."


    MB2022 allows the regional and global art community to enjoy fine art in a high-quality immersive environment.


    Cumai added, “MB2022 is not the first attempt to exhibit art in VR space, nor the first biennale, but it may be the first artist-centric one that maintains the soul of fine art exhibitions in an immersive atmosphere close to the art and culture community, with the full ability to connect and interact with fellow art enthusiasts. It is envisioned by artists, powered by tech.”

  is not just another NFT marketplace; it is a community-driven ecosystem that caters to creators in the art and culture space in the MENA region.

    Built on blockchain technology, it offers creators and the art community a reward by contribution model.


    Highlighting the advantage of over other NFT collectibles marketplaces, Roy Aftimos, the Managing Director of C2 Communications and Co-founder of, stated, “Majority of artists, and the fine arts society in general, is technology-alienated especially when it comes to crypto exchange and NFT trading. This is where comes in handy.


    Our ecosystem is simple and built on three product lines, namely the Marketplace, Metaverse Space, and Creator Funds, making the platform as easy as any other social media account. Born in Dubai, it will offer an opportunity for regional fine art creators to get exposure and extend their global reach ".


    By announcing this launch, is taking another step towards its promise of a rewarding environment that empowers creators and incentivizes participants based on individuals’ creativity, innovative spirit, and contribution towards the community. is a community-driven ecosystem that caters to creators in the art and culture space in the MENA region. Built on blockchain technology with a simplified user experience tailored to art enthusiasts, without the complexity of the back-end technology, creators can showcase and monetize their creations in the digital space. They’ll also be able to connect with like-minded individuals while getting rewarded for their involvement.

  conceptualized and developed with the support of the team of C2 Native and the communication lab of C2 Communications. C2 Native is a pioneer in tech and digital transformation leading the communication industry for the last 5 years, working in tandem with C2 Communications, which is a driving force in morphing the ad industry into communication consultancies.

    The diverse team behind the project brings a wealth of experience in terms of creating, communicating, managing art-related projects, and influencing the art collector community.









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