TikTok Reinforces Its Commitment to Digital Well-being by Launching a Safety Ambassadors Program in MENA

  • By : Mohamed Shawky


    As part of its commitment towards providing a positive in-app environment for its users in the MENA region, TikTok, the world's leading short video platform, launched its Safety Ambassadors Program.

    This comes in collaboration with a number of celebrities and prominent content creators including Entrepreneur and CEO of Dash Management, Dina Dash, TV reporter and Radio presenter Hossam Reda and TV Chef and Food Critic, Amr Helmy.

    The Safety Ambassadors’ Program is part of TikTok’s ongoing efforts to ensure the safety and comfort of its millions of users within the community by empowering them with the right tools and resources.

    It also aims to spread awareness of responsible internet usage and being safe on “TikTok” specifically.

    The program also entails educating users about the Community Guidelines and Terms of Service, which outline the code of conduct for the users.

    Additionally, the ambassadors’ program sheds light on the app’s practices to ensure the digital well-being of the users through monitoring their usage and managing it through the application has advanced Screen Time Management option.

    “As a global community, safety has been one of TikTok’s key priorities.

    The launch of the Safety Ambassadors Program in MENA in addition to our ongoing efforts to improve and enhance our safety policies and tools reinforce our ongoing commitment to ensure that our platform remains a safe and positive space for our Egyptian users.

    We are looking forward to introducing more relevant initiatives to help Egyptian users be safe and continue to enhance their experience with TikTok,” said Hany Kamel, Content Operations Director for North Africa. 

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