Otlob’ becomes ‘talabat’ as Egyptian success-story continues with creation of 50,000 new jobs and expansion into 8 cities.

  • ● Egyptian tech success-story, Otlob, to rebrand to talabat on September 1st.


    ● talabat to also create 50,000 new freelance rider jobs in Egypt by the end of 2020.

    ● An extensive expansion of talabat’s services in Egypt - along with significant investments in the country - as the brand aligns with the recently launched Digital Transformation initiative by Egyptian Government

    ● Consumers will benefit from more variety with the addition of 2,000 restaurant platforms in the next two months, and affordability through 30EGP meal deals.


    By ; Saber Mohamed


    talabat, the region’s leading food and grocery delivery platform, today announced the rebranding of Otlob, to talabat. This is underlined by a 50,000-person job creation project in the Egyptian market, and an extensive expansion of its services in Egypt. The September 1st rebrand reconfirms talabat’s commitment to the Egyptian market, and the vast potential that it holds. In the upcoming years talabat will continue to invest significantly in the country to stimulate growth in a range of delivery-related sectors – aligning with the recently launched Digital Transformation initiative by the Egyptian government. Initially, this investment is through the creation of 50,000 new freelance rider jobs for the people of Egypt, as well as launching in eight new cities in 2020, to have the ability to service more than 55,000,000 potential customers, and continued rapid expansion in 2021. Tomaso Rodriguez, Chief Executive Officer of talabat, which acquired Otlob in 2017, understands Otlob’s rich Egyptian heritage, and the need to continue it’s legacy through talabat. ‘First of all, let me pay homage to Otlob and the Otlob team, an Egyptian success-story which we’re privileged to continue to build on. We are hugely proud of all of the talent that has had a role in Otlob’s success since its inception in 1999, and are excited to continue this journey together, working as one team.’ ‘When we acquired Otlob in 2017, we saw that Egypt is a country of massive potential. It is a market of 100 million Egyptians with a love for food and the joy it brings to friends and families. ‘ ‘From the street-vendor selling koshari from their cart, to the many family-owned restaurants, as well as your local stores who are looking to move into delivery; at talabat we will continue to provide services to our partners which improve their livelihoods and their profitability, allowing their businesses to prosper on our platform. ‘We’re also rapidly expanding our operations, opening up 50,000 new freelance rider positions for the people of Egypt, where riders have the flexibility to choose their own hours, and get to appreciate the satisfaction of joy on customer’s faces when they deliver their goods.’ Another of the key considerations around the rebrand, is increased customer experience, which Sofiène Marzouki, Otlob’s Managing Director, sees as a positive. ‘For our customers, safety, speed, affordability and variety remain at the forefront of what we do. Over the next two months, we’re planning to add over 2000 restaurant partners to our platform, to continue to offer the variety that our customers want. What’s more, we’re going to offer some of the most affordable meals that you can find via a 30 EGP meal deal! ‘Another major change that we are excited for our customers to experience is our new updated app - which will feature a cleaner look, feel and user experience, when consumers move to our talabat app. This means that the whole order process will be simpler, more engaging, and more intuitive. The talabat app will be available when we rebrand on September 1. ‘To our customers, get ready for September 1, we cannot wait for you to experience talabat!’ - ENDS - About talabat Talabat transformed the food ordering business in the Middle East when it launched in Kuwait in 2004. With a network of over 13,000 restaurants and stores and 24,000 branches, talabat has become the region’s home of food. Today, talabat lives to help people create and enjoy the moments that matter. With talabat as their trusted sidekick, customers can spend less time preparing food, shopping for groceries, and doing other unimportant tasks and more time doing what matters to them. Talabat is part of Delivery Hero, the global leader in online food ordering and delivery.

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