By : Mohamed Esam
Salesforce, the global leader in AI-driven customer relationship management (CRM), is set to showcase its newest agentic AI solutions at GITEX Global in Dubai on October 13-17. The company will highlight how organisations can harness intelligent automation and digital labour to drive competitive advantage and transform their operations, becoming authentic ‘Agentic Enterprises’.
At its 264 square-metre booth in Hall 4, Stand B15, Salesforce will host a series of talks and live sessions. These demonstrations will highlight the power of Salesforce solutions, including Agentforce, Data Cloud, and Hyperforce, to deliver enhanced customer service and game-changing efficiency. Salesforce's solutions are already driving innovation across key sectors, including government, retail, and ecommerce.
“GITEX Global is the ideal platform to showcase how Salesforce is empowering regional organisations to transform with AI,” said Mohammed Alkhotani, Senior Vice President and General Manager, Salesforce Middle East. “Businesses feel immense pressure to use AI to improve services and drive efficiency, but many aren't sure where to start. Our solutions provide a clear path forward, enabling companies to smartly deploy autonomous AI agents and take a lead.”
The company anticipates strong interest from local and regional organisations, as UAE businesses increasingly embrace AI to scale their operations. A recent Salesforce State of IT report found that 86% of teams in the UAE will use AI agents within two years, and 70% believe AI agents will become essential tools for their business.
The past year has been a pivotal one for Salesforce Middle East. The company inaugurated its first regional office in Dubai Internet City in October 2024, and unveiled plans in February to invest $500 million in Saudi Arabia. This significant investment aims to spur workforce development through AI skilling and expand Salesforce’s partner ecosystem to support local businesses.
Salesforce has also continued to grow its regional partner network at a rapid pace, with 275 partners in the Middle East—a 23% increase compared with last year. Meanwhile, regional certifications have risen by 24% to reach 5,803.
