Obeikan Digital Solutions (ODS) Launches Head Office in Egypt to Offer Innovative Technologies to Businesses

65 engineers at the Research Development Center in Cairo, and we plan to double its capabilities to develop new digital solutions

- 4 tracks to qualify and train human cadres and develop their skills to keep pace with the requirements of the Fourth Industrial Revolution

Prepared for publication: Pakinam Khaled - Wael Al-Husseini

Eng. Abdallah ObeikanCEO of Obeikan Investment Group, confirmed in his interview with " Alam Rakamy " that the relationship between Egypt and Saudi Arabia is historical and a sustainable partnership, especially in light of the political directions of the Saudi leadership to promote investment in Egypt.

We have 30 years in Egypt and we seek to enhance investment.

You saw us in the Egyptian market, where we work in the production and development of about 30 products and commodities in the field of consumer products, food, medicine and glass, in addition to technological solutions.

He added that understanding the investment opportunities available in the Egyptian market in the future must be based on realizing and understanding the history and geography of Egypt in order to create new opportunities commensurate with the nature and needs of the Egyptian market, which has about 110 million consumers and is one of the most important, largest and most developed markets in the region.

This came during the launch of the Obiekan Investment Group headquarters of the Obiekan Digital Solutions Company for the first time in the Egyptian market, stressing that the group's decision to expand in the Egyptian market came with the aim of achieving a real addition to the Egyptian technological scene and providing digital services and solutions for several service and industrial fields and supporting the needs of the business sector and companies in Egypt within the framework of its strategy To map the digital transformation of companies in the Arab region as the leading trading partner in digital transformation in the business, education, manufacturing and supply chain sectors.

The best time for digital transformation is the time of crisis, as it is not adding a financial cost to institutions, but rather new investments to reduce costs, as "technological transformation" may need costs, but digitization can present better opportunities and solve problems for institutions.

Dollar crisis

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- He pointed out that the fluctuations in the exchange rate of the Egyptian pound and the current economic challenges generate investment opportunities, but for serious investors who seek to devise solutions to contribute to solving these problems by presenting unconventional ideas.

Obiekan explained, "We are witnessing the volume of business and projects and the remarkable development in brotherly Egypt and the efforts made by His Excellency President Abdel Fattah El-Sisi. Therefore, the expansion in Egypt was of great privacy to us and in line with what the Kingdom of Saudi Arabia is doing in terms of advancement in various fields, especially the technological field that it undertook The state made tremendous efforts in that regard under the leadership of His Highness King Salman and his Crown Prince, His Highness Prince Muhammad bin Salman.”

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- We plan that the Research Development Center in Cairo, which currently includes 65 engineers and is located in the Fifth Settlement in Cairo, will be one of the largest development centers for the group in the region, with doubling the number of employees to develop innovative solutions to quality problems and reduce the total cost at the same time. This is the equation that forms the secret The success of the technological solutions provided by the group, and we seek to consolidate them in the Egyptian market.

Obiekan added that the launch of the company's business in Egypt comes as part of our commitment to the Egyptian market and the consolidation of our deep belief in the enormous potential it enjoys in the field of digital solutions and digital transformation. Egypt and Saudi Arabia have common ties at all levels in various fields, especially investment, within the framework of bilateral relations. The close relationship between the two countries, which prompted the group to expand and start investing in Egypt through the Obiekan Digital Solutions Company, which has become a milestone in service technology and industries, and because the country enjoys great and promising investment opportunities in digital transformation and in line with Egypt's Vision 2030,

Rehabilitation of human competencies

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We believe that the human element and technical cadres constitute one of the most important wealth of the group, so we have an integrated strategy to continuously train and develop its capabilities through 4 basic tracks, the first of which is the partnership and entrepreneurs track with the Arab Academy of Technology, and the second track for training is the partnership with the “Industry Modernization” Center in the Egyptian Ministry of Industry. The third is represented in cooperation with international companies such as "Siemens" to qualify our human cadres on the latest technologies, and finally the path of supporting the human cadres present in the Cairo Development Center to improve their capabilities to innovate and develop new solutions.

Fourth Industrial Revolution

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Ghalia explained that the countries of the Middle East and Africa, unfortunately, were consumers in light of the three industrial revolutions, "steam, electricity and computing". Therefore, the Obiekan Group decided to be among the main players in the Fourth Industrial Revolution, which relies on digital transformation based on mixing a number of technologies, including Artificial intelligence, mobile communications, the Internet of things and cloud computing, where industrial assets have become possible to generate new products based on the knowledge economy.

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- We know the importance of the electronics industry as it is the backbone of many industrial sectors, but it falls within the framework of talking about technological development. However, the interest of the Obiekan Group at the present time is focused on developing digital transformation solutions, and we are convinced that the field of digitization is an opportunity for countries such as Egypt to keep pace with global developments And the catch-up with development