By: Rasha Hajjaj

Hisense, a global consumer electronics and home appliance company, hosted a press conference regarding its participation in the Consumer Electronics Show (CES). Under the theme "Innovating for a Brighter Life," Hisense showcased its latest advancements in display technologies and smart home products at its 2026 event, with a particular focus on natural-looking colors, healthy viewing experiences, and user-centric solutions.

Hisense has a presence in over 160 countries worldwide and is ranked number one globally in the 100-inch and larger TV category, as well as laser TVs, according to Omdia. It has also been named one of Kantar BrandZ™'s Top 50 Global Chinese Brands for nine consecutive years. The company received over 50 international awards at CES 2025, further solidifying its leadership in display and smart home technologies.

This momentum is reflected in key markets, including the Middle East, where the growing demand for large-screen displays, premium home entertainment solutions, and connected lifestyles aligns closely with Hisense's focus on immersive viewing experiences, smart integration, and energy efficiency.

Jason Ou, President of Hisense, said... Hisense Middle East and Africa: “The Middle East continues to solidify its position as a strategically important market for Hisense, as consumers increasingly look forward to connected home experiences, large screens, and premium entertainment solutions. The innovations we are showcasing at CES 2026 reflect our commitment to delivering cutting-edge technologies that truly improve the daily lives of consumers across the region.”